The Promotable CMO

How to Become the CEO's Successor
5.22.2019
Dallas, Texas

About The Workshop

SBIWEB.7

In today’s growth environment, the likelihood your boss moves up or gets moved out is high. That probable vacancy is a real opportunity for promotion. Do you have what it takes? If your boss left tomorrow, would you be on the shortlist for promotion?

Being "promotable" requires mastery of certain key competencies.

In this workshop we will cover the four things you can do to become a promotable CMO:

  1. Owning the Customer Experience
  2. Leveraging Data
  3. Improving Your Financial Acumen
  4. Becoming a Change Agent

Featured Speaker

randall l
Randall LaVeau
As SBI’s Marketing Practice Leader, Randall is leveraged by marketing leaders around the world to improve their executive competencies and become “promotable.”

Agenda

12:00
-
1:00
Session 1: Customer Experience
CMOs today manage a closed loop lifecycle, extracting data and insights that impact every department and, most importantly, the strategic direction of the company.
1:00
-
2:00
Session 2: Data
The promotable CMO deploys their team of data scientists to collect, segment, and distribute data daily, allowing the business to make real-time decisions backed by quantified data.
2:00
-
2:15
Break
2:15
-
3:15
Session 3: Financial Acumen
Improving your financial acumen around Customer Acquisition Cost, Customer Lifetime Value, EBITDA, valuation, and managing board expectations will make you promotable.
3:15
-
4:15
Session 4: Change Agent
As the owner of the complete customer lifecycle and all the data that comes with it and the technology to collect and analyze it, the promotable CMO can drive change company wide.
4:15
-
6:00
Cocktail Reception

Save Your Seat

Be our guest at The Studio in Uptown Dallas:
2021 McKinney Avenue, Suite 550, Dallas, TX 75201